TDC Ascender

Zeitgeist Coffee Factory Museum
Packaging & Branding
Year: 2021
Since the demand for quick identification, we abandoned the conventional design thinking and implemented the major design of the secondary packaging. It allows consumers to quickly identify Zeitgeist products in numerous packages, while also locking in their choice of coffee bean flavors based on unusual colors. Warm orange and rounded petal-like shapes are floral notes; cool tones and neat geometric shapes represent nutty chocolate flavors; lightly roasted coffee beans are usually richer in flavor, and a graphic like a mass of fibers is used to express its layers and flavors. Taste. Under the premise of being fast and clear as the design goal, it conveys the concept of the spirit of the times simply for excellent coffee. The unique visual features achieve the purpose of “fast”, and the graphic design and the typesetting of the text allow consumers to further understand the products in their hands.

微信: whynotdesigncc
China Merchants Harbor Building, Shenzhen, China