NewYork TDC Ascender

whynotdesign 何樂不為設計
PixelPlay Digital Arts Festival Brand Visual Design
PixelPlay 数字艺术展品牌视觉设计
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Branding & Visual Identity 
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Year: 2024
PixelPlay 作为一个呈现最前沿数字艺术的展览,迫切需要一个能够反映其创新与创造精神的视觉形象。此设计将现代美学与技术元素鲜活地交融在一起,有力且有效地传递了数字艺术的变革力量,以及现实世界与数字世界的无缝衔接融合。设计不止于静态视觉效果,对现实世界和数字世界的融合展开了饶有趣味的探索。我们能看到像素化的人物在城市街道漫步,一辆像素化的汽车穿过人行横道,一棵像素化的树在传统环境中傲然挺立。这些出乎意料的并置,在视觉上引人瞩目的同时,也强化了展览意欲传达的信息,即数字艺术能够毫无缝隙地融入我们的日常生活。
The ArtPulse Festival, a vibrant celebration of contemporary art and design, demanded a visual identity that mirrored its essence of PixelPlay, an exhibition showcasing the cutting edge of digital art, demanded a visual identity that reflected its innovative and creative spirit. The design, a vibrant fusion of modern aesthetics and technological elements, effectively conveys the transformative power of digital art and the seamless blend between the real and digital worlds. The design extends beyond static visuals, playfully exploring the merging of the real and digital worlds. We see pixelated figures walking on city streets, a pixelated car traversing a pedestrian crossing, and a pixelated tree standing tall in a traditional setting. These unexpected juxtapositions, while visually arresting, reinforce the exhibition's message of digital art's ability to seamlessly integrate into our everyday lives.

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