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whynotdesign 何樂不為設計
GDC Award 2023 Book Cover Poster Design
GDC Award 2023 护封海报设计
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Poster & Print
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Year: 2024





护封限定在三个专色的海报印刷于反面,GDC邀请了四十三名设计师分别设计四十三款以随机盲盒形式发售。同时本次活动的主海报作为彩蛋,也埋藏于售卖的书籍之中。我们也很荣幸成为这四十三分之一。这幅封套的每一种色彩和图形都代表着我在设计创作过程中的经历和体验,想要做到更好而在不同的思路和创作方向上来回拉扯。
将排版和设计巧妙地融合在一起,展现了设计的多元化和设计师们的不懈进取。在字体方面,"DESIGN MATTERS(设计至关重要)"和 "TYPOGRAPHY MATTERS(排版至关重要)”等字句传达了一个信息:无论时代如何变化,设计技术如何发展,这两个要素都是设计的核心和灵魂。向上的箭头指向天际,但也提醒我们,完美设计之路并非一帆风顺,而是需要不断地调整和改进。每一支箭头都是我们的努力,虽然有时可能偏离了目标,但只要我们坚持不懈,就有可能走近完美。
本次《GDC设计奖2023获奖作品集》由深圳市平面设计协会(SGDA)会员、国际平面设计联盟(AGI)会员、南京平面设计师联盟会员、中国出版协会书籍艺术工作委员会委员及Tenmilliontimes设计总监——周伟伟主创设计。
The book cover, limited to three spot color posters printed on the reverse, is designed by 43 designers. Each poster is released in a random blind box format, with the main poster of the event hidden as an Easter egg within the books. We are honored to be one of these 43. Every color and graphic element on this cover represents my experiences and insights in the design creation process. The pursuit of excellence has led me to continuously pull back and forth between different ideas and creative directions.
The design cleverly blends typography and layout, showcasing the diversity of design and the relentless pursuit of excellence by designers. The phrases "DESIGN MATTERS" and "TYPOGRAPHY MATTERS" convey a message: no matter how the times change or how design technology advances, these two elements are the core and soul of design. The upward-pointing arrow points to the sky, but it also reminds us that the path to perfect design is not smooth sailing, but requires constant adjustment and improvement. Each arrow represents our efforts. Though we may sometimes stray from our goals, as long as we persevere, we can approach perfection.
The "GDC Award 2023 Winning Works Collection" was designed by Zhou Weiwei, the chief designer of Tenmilliontimes, who is also a member of the Shenzhen Graphic Designers Association (SGDA), the Alliance Graphique Internationale (AGI), the Nanjing Graphic Designers Alliance, the Book Arts Committee of the China Publishing Association.


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