109-A Universala Kongreso de Esperanto Brand Visual
语言跳动：第109届世界语大会视觉设计
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Visual Identity
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Year: 2024
语言跳动：第109届世界语大会视觉设计
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Visual Identity
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Year: 2024
第109届世界语大会是世界各地世界语者的盛大聚会，需要一个能反映其团结、创新和文化交流精神的视觉形象。我们的目标是设计出与其所代表的多元化社区一样充满活力、引人入胜的形象。设计的核心是一个由相互连接的点组成的字母，每个点都采用了大胆而鲜艳的色调。这些点就像汇聚在一起的声音，象征着世界语社区的团结和多样性。这些圆点在画布上舞动，营造出一种动感和活力，代表了活动的动态性质和语言本身的不断演变。当视线探索设计时，会发现 “109-A Universala Kongreso de Esperanto ”和 “ARUSO, TANZANIO, 3-10 AÜGUSTO 2024 ”等字样隐藏在圆点之中。这种微妙的方式彰显了世界语的内在美和思想深度，鼓励观众积极参与设计探寻其中的含义，就像他们探索世界语大会上丰富的思想和讨论一样。
The 109-A Universala Kongreso de Esperanto, a grand gathering of Esperantists from around the world, called for a visual identity that reflected its spirit of unity, innovation, and cultural exchange. We aimed to create a design that was as dynamic and engaging as the diverse community it represented. At the core of the design lies a letter of interconnected dots, each rendered in a bold and vibrant hue. These dots, like individual voices coming together, symbolize the unity and diversity of the Esperanto community. The dots dance across the canvas, creating a sense of movement and energy, representing the dynamic nature of the event and the ongoing evolution of the language itself. As the viewer's eye explores the design, they uncover the words "109-A Universala Kongreso de Esperanto" and “ARUSO, TANZANIO, 3-10 AÜGUSTO 2024” concealed within the dots. This subtle approach speaks to the inherent beauty and intellectual depth of Esperanto, encouraging the audience to actively engage with the design, seeking out its meaning much like they would explore the rich tapestry of ideas and discussions at the Kongreso.
The 109-A Universala Kongreso de Esperanto, a grand gathering of Esperantists from around the world, called for a visual identity that reflected its spirit of unity, innovation, and cultural exchange. We aimed to create a design that was as dynamic and engaging as the diverse community it represented. At the core of the design lies a letter of interconnected dots, each rendered in a bold and vibrant hue. These dots, like individual voices coming together, symbolize the unity and diversity of the Esperanto community. The dots dance across the canvas, creating a sense of movement and energy, representing the dynamic nature of the event and the ongoing evolution of the language itself. As the viewer's eye explores the design, they uncover the words "109-A Universala Kongreso de Esperanto" and “ARUSO, TANZANIO, 3-10 AÜGUSTO 2024” concealed within the dots. This subtle approach speaks to the inherent beauty and intellectual depth of Esperanto, encouraging the audience to actively engage with the design, seeking out its meaning much like they would explore the rich tapestry of ideas and discussions at the Kongreso.
