https://whynotdesign.cc whynotdesign 何乐不为设计 Thu, 08 Aug 2024 08:39:46 +0000 https://whynotdesign.cc en https://whynotdesign.cc/Work Fri, 12 Jul 2024 08:30:44 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/Work https://whynotdesign.cc/News-1 Fri, 12 Jul 2024 08:30:44 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/News-1 https://whynotdesign.cc/Main-page-copy Fri, 12 Jul 2024 08:30:45 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/Main-page-copy NY TDC ASCENDER &nbsp; &nbsp; 20&nbsp;23<img width="150" height="150" width_o="150" height_o="150" data-src="https://freight.cargo.site/t/original/i/db30a47d47b786a47cbef8e65e98b001bc829006e5bf18d57c64b30387226d92/TDC_WinnerBadge_Black.svg" data-mid="214537023" border="0" src="https://freight.cargo.site/w/150/i/db30a47d47b786a47cbef8e65e98b001bc829006e5bf18d57c64b30387226d92/TDC_WinnerBadge_Black.svg" />TDCASCENDERS WINNERBRAND Packaging Feature IN It’s Nice That&nbsp;20 23 JUGDE ONE SHOWASIATDC D&amp;AD &nbsp; &nbsp; 20&nbsp;22 &nbsp; &nbsp; Visual IDENTITY &nbsp; &nbsp; TOKYO TDC&nbsp; 20&nbsp;23 TYPE DIRECTORS CLUB Ascender 20 23 <img width="2500" height="1635" width_o="2500" height_o="1635" data-src="https://freight.cargo.site/t/original/i/8b6f18d00cedd32a48ff2818c1aff2b7d7fc639e6214b082459984b5ac71e978/logo.png" data-mid="214540690" border="0" src="https://freight.cargo.site/w/1000/i/8b6f18d00cedd32a48ff2818c1aff2b7d7fc639e6214b082459984b5ac71e978/logo.png" /> https://whynotdesign.cc/Info Fri, 12 Jul 2024 08:30:46 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/Info He Yuxuan 何宇轩Founder / 创始人 TDC Ascenders 2023One Show Asia TDC 评委纽约艺术指导俱乐部 ADC 会员深圳市平面设计协会 SGDA 会员前潘虎包装实验室设计总监 2015-2022 ○ 品牌设计 ○ 视觉识别 ○ 包装设计○ 活动形象 ○ 产品设计 ○ 编辑设计 Branding/ Visual Identity/ PackagingEvent Branding/ Product Design/ Editorial Design whynotdesign is an award-winning brand and packaging design studio that is renowned for its excellent design work and innovative approach. The studio has a team of skilled designers who provide top-notch brand and packaging design solutions to their clients. The studio aims to create distinctive and attractive designs that help their clients gain an edge in the competitive market. whynotdesign has worked with many renowned brands and has received accolades for its impressive work results.&nbsp; WHYNOT何乐不为设计是位于深圳的独立品牌与包装设计与创新机构，由多元文化背景的国际设计师团队组成。我们运用灵活且高效的工作方式，针对全球各类项目提供定制化的独特、有影响力设计解决方案。 创始人在超过十年的商业设计实践中，已为近百客户提供了品牌升级和包装设计服务，帮助客户显著提升品牌影响力和商业价值。我们专注于为客户打造独特、有持续影响力的设计，以在竞争激烈的市场中取得优势。SELECTED CLIENTS <img width="2500" height="1635" width_o="2500" height_o="1635" data-src="https://freight.cargo.site/t/original/i/c4473ca179b3a02ddb7fc0d2197796a2106534c7c372f6344f5aa4803e380ddd/logo.png" data-mid="214537057" border="0" src="https://freight.cargo.site/w/1000/i/c4473ca179b3a02ddb7fc0d2197796a2106534c7c372f6344f5aa4803e380ddd/logo.png" /> SELECTED AWARDS <img width="2500" height="1752" width_o="2500" height_o="1752" data-src="https://freight.cargo.site/t/original/i/413b8c6d1a638e356f5ce0fe2c9dfc549b41f86f9feabb8a3556a2567067d45f/logo.png" data-mid="214537053" border="0" src="https://freight.cargo.site/w/1000/i/413b8c6d1a638e356f5ce0fe2c9dfc549b41f86f9feabb8a3556a2567067d45f/logo.png" /> Founder He Yuxuan is the founder and design director of whynotdesign, a studio in Shenzhen that has a bold and visionary approach to design. He also teaches visual communication design at Guangzhou Academy of Fine Arts, where he shares his practical experience with the next generation of designers. He creates distinctive and high-quality brand and packaging designs that give clients an edge in competitive markets. He uses typography as a key element in his design projects, which blend traditional and modern, Eastern and Western aesthetics. His designs are meticulous and expressive, and they leave a lasting impression.He is a TDC Ascender and a winner of over 60 international awards, including NY ADC Silver Cube, TDC, One Show, Tokyo TDC, D&amp;AD, Pentawards Gold, Red Dot: Best of the best, Dieline, Award 360°,GDC Award 23, and more. His work has been showcased by It’s Nice That, Creativeboom, and other media outlets. He has also been published in many prestigious design books and exhibited in various design events. 创始人 何宇轩是何乐不为设计的创始人兼设计总监，同时在广州美术学院教授视觉传达设计专业课程，以其大胆和前瞻性的设计理念而闻名。他设计了一系列独特且高品质的品牌和包装，助力客户在竞争激烈的市场中突出重围。他的设计作品巧妙融合了传统与现代、东方与西方的审美元素。他对设计细节的精细打磨和强烈的表现力，使品牌建立了独特而持久的形象，赢得了市场竞争中的优势。 创始人何宇轩荣获TDC Ascenders，担任OneShow Asia TDC评委，深圳市平面设计协会 (SGDA) 会员，纽约艺术指导俱乐部 ADC 会员。赢得了60多个国际奖项，包括纽约ADC银立方、纽约TDC、纽约One Show、东京TDC、英国D&amp;AD、Pentawards金奖、德国Red Dot: Best of the Best、DIELINE Awards、Award 360°年度设计奖、德国IF奖、美国IDEA设计奖、亚洲最具影响力设计奖、GDC设计奖等。被It's Nice That、Creativeboom等创意平台专访报道，作品被收录于《东京TDC年鉴》、《Type Directors Club》、《Design360》、《Graphis》等多个国际设计年鉴，并在美国、加拿大、法国、德国、日本等国家展出。 AWARDS︎2025 DEMO Festival, Selected, NL ︎2024 Award360°, Best Commercial Branding of the Year, CN ︎2024 Award360°, New Talent of The Year, Shortlist, CN︎2024 Award360°, Best Creative Design of the Year, Shortlist, CN ︎2023 Tokyo Type Directors Club, Excellence Awards, JP︎2023 GDC Award 2023, Professional Merit , CN ︎2022 Award360°, New Talent of The Year, Shortlist, CN ︎2022 SGDA, New Talent Award, Shortlist, CN ︎2022 101st ADC Annual Award, Silver Cube Award, US︎2022 101st ADC Annual Award, Merit Award, US︎2022 TDC68 Awards, Certificate of Typographic Excellence, US︎2022 D&amp;AD Awards, Merit Award, UK︎2022 One Show Awards, Shortlist × 4, US︎2022 Dieline Awards, Finalist, 2022, US︎2022 iF Design Award, DE︎2022 Graphis Award, Silver Award, US︎2022 Graphis Award, Honorable Mention × 3, US︎2022 Best Print Design Awards, Best Design Awards, US ︎2021 Pentawards, Gold Award, UK︎2021 Pentawards, Nomination Award, UK︎2021 Award360° Packaging Design Of The Year, CN ︎2021 Hiiibrand Awards, Jury Award, CN ︎2021 Hiiibrand Awards, Merit Award, CN︎2021 One Show Asia Creative Awards, Merit Award, CN︎2021 Design for Asia Awards 2021, Bronze Award, HK︎2021 HKDA Global Design Awards, Bronze Award, HK︎2021 Red Dot Award, Best of the Best, DE︎2021 Red Dot Award, Communication Design, DE︎2021 iF Design Award × 2, DE︎2021 Muse Design Awards, Platinum Award, US︎2021 Muse Design Awards, Silver Award, US︎2021 A' Design Award, Silver Award, IT︎2021 CORE 77 Design Awards, Runner Up, US︎2021 IDEA Awards, Finalist, US︎2020 Red Dot Award, Communication Design × 3, DE︎2020 A' Design Award, Silver Award × 2, IT︎2020 A' Design Award, Runner Up, IT︎2020 Muse Design Awards, Platinum Award × 2︎2019 Red Dot Design Award, DE︎2019 iF Design Award, DE︎2019 A' Design Award, Gold Award × 3, IT︎2019 German Design Award × 2, DE︎2019 Hiiibrand Design Award, Merit Award, CN︎2019 Hiiibrand Design Award, Nomination Award, CN︎2018 iF Design Award × 2, DE︎2018 A' Design Award, Silver Award︎2017 Red Dot Award, Communication Design × 2, DE︎2016 Red Dot Award, Communication Design, DE 奖项︎2025 荷兰DEMO Festival动态艺术节, 入选 ︎2024 Award360°, 年度最佳商业品牌设计 ︎2024 Award360°, 年度新人奖, 入围︎2024 Award360°, 年度最佳文创设计, 入围 ︎2023 东京字体指导俱乐部, 优异奖︎2023 GDC 平面设计在中国, 专业组, 优异奖 ︎2022 Award360°,&nbsp;年度新人奖, 入围 ︎2022 SGDA深圳市平面设计协会, 新人奖, 入围 ︎2022 美国 ADC 第101届纽约艺术指导俱乐部, 银立方︎2022 美国 ADC 第101届纽约艺术指导俱乐部, 优异奖︎2022 美国 TDC 第68届纽约字体指导俱乐部, 卓越排版奖︎2022 英国 D&amp;AD 设计奖, 优异奖︎2022 美国 One Show 国际创意奖, 入围奖 × 4︎2022 美国 Dieline Awards, 入围奖︎2022 德国 汉诺威 iF 设计奖︎2022 美国 Graphis 平面设计年度奖, 银奖︎2022 美国 Graphis 平面设计年度奖, 荣誉奖 × 3︎2022 美国 Best Design Awards, 最佳平面设计奖︎2021 英国 Pentawards 国际包装设计奖, 金奖︎2021 英国 Pentawards 国际包装设计奖, 入围奖︎2021 Award360°, 年度包装设计奖 ︎2021 Hiiibrand Awards国际品牌&amp;传达设计大奖, 评审奖 ︎2021 Hiiibrand Awards国际品牌&amp;传达设计大奖, 优异奖︎2021 One Show 亚洲创意大奖, 优异奖︎2021 DFA 亚洲最具影响力设计大奖, 铜奖︎2021 香港 环球设计大奖, 铜奖︎2021 德国 红点 设计奖, 最佳设计奖︎2021 德国 红点 设计奖, 沟通设计奖︎2021 德国 汉诺威 iF 设计奖 × 2︎2021 美国 缪斯设计奖, 铂金奖︎2021 美国 缪斯设计奖, 银奖︎2021 意大利 A 设计奖, 银奖︎2021 美国 CORE 77 Design Awards, 亚军︎2021 美国 IDEA 国际设计卓越大奖, 入围奖︎2020 德国 红点奖, 沟通设计奖 × 3︎2020 意大利 A' Design Award 设计大奖, 银奖 × 2︎2020 意大利 A' Design Award 设计大奖, 亚军︎2020 美国 缪斯设计奖, 铂金奖 × 2︎2019 德国 红点设计奖, 沟通设计奖︎2019 德国 汉诺威 iF 设计奖︎2019 意大利 A 设计奖, 金奖 × 3︎2019 德国 国家设计奖 × 2︎2019 Hiiibrand 国际品牌设计奖, 优异奖︎2019 Hiiibrand 国际品牌设计奖, 提名奖︎2018 德国 iF 设计奖 × 2︎2018 意大利 A 设计奖, 银奖︎2017 德国 红点 设计奖, 沟通设计奖 × 2︎2016 德国 红点 设计奖, 沟通设计奖 JUDGE 评委 One Show Asia Creative Awards, TDC Typography Discipline ︎ PRESS &amp; PUBLICATIONS 新闻和出版物 2025&nbsp;DEMO Festival, Selected Designer,&nbsp; NL︎ 2024 世界设计之都大会（WDCC 2024）华语百佳海报邀请展, CN ︎ Packaged for Life: Chocolate：Packaging Design for Everyday Objects, HK ︎ It's Nice That: WhyNotDesign's identity for The Tea Tips flips hot beverage branding on its head, UK ︎Creativeboom: Hesign creates a unique, fiery and vibrant package design for Zeitgeist Coffee Factory Museum, UK ︎Award360: Packaging Design Of The Year, CN ︎ Fontsinuse: Philosophy Orientation chocolate packaging, DE ︎TDC Selects Jury for One Asia Creative Awards’ New Typography Discipline ︎ TOPYS: 如何把品牌包装设计到一眼入魂？丨MindTalk创意公开课, CN︎ PARTNERSHIP 伙伴关系 We love collaborating in various areas, media, and scenes. We value friendly networking, and if you want to partner with us to create a better world, don't hesitate to send us your proposal at ︎&nbsp;hihyx@qq.com. CAREERS 招聘 We love having talented individuals with unique abilities and personalities. Our goal is to create a dream team of creative people who can work together to make a big change in design. If you are interested in our job opportunity, please send us your portfolio. We would love to meet you. Contact us at ︎&nbsp;hihyx@qq.com. Contact Us联系我们 We are based in Shenzhen, but keep a constant eye on the world. Our outlook is international, as we collaborate with teams across the globe. If you would like to learn more, or view a full portfolio, please get in touch via. 如果您想了解更多信息或查看完整的作品集，请通过以下方式与我们联系。︎ hihyx@qq.com. https://whynotdesign.cc/XiaoXianDun Fri, 12 Jul 2024 08:31:48 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/XiaoXianDun Xiaoxiandun fresh bird's Nest 小仙炖鲜炖燕窝品牌升级&amp;包装设计- Packaging &amp; Branding-Year: 2021 ︎︎︎Works in TigerPan design lab.主理人曾任潘虎设计实验室设计总监，作为该项目的主创。 燕窝是中国的传统滋补食品，传统炖煮的过程非常繁复。在小仙炖之前，鲜炖燕窝可以说是有“品”无“类”。宋朝是中国历史上的审美巅峰，在瓶型设计上，参考了宋代官窑钧窑的神韵，让传统思维与传统美学相结合，精准把握了时尚与传统的平衡点，以新颖有趣的将二者巧妙融合，传达出了一种“传统却不老旧，时尚却不媚俗“的气息。瓶型设计充分考虑产品的饮用的握持方式与使用场景，让“干杯”成为一种新型的燕窝食用体验。 在品牌标志的设计上，小仙炖标志保留了中国书法的气质韵味，对笔画进行高度的艺术化概括，如点、捺、撇及转折处理，并结合燕窝丝产品本身的特色加以圆角，以达成整体视觉的协调与和谐。燕窝作为传统滋补品，以往并不为年轻人重视，我们试图探索消费者的需求痛点，让燕窝成为便捷、时尚、可随时随地享受的新鲜、营养的滋补品，使传统滋补品焕发出新的生命力，目前小仙炖已经成为这个品类的领头羊。 <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/7bb71097094321c95610397adff8ce6add169ae941f54e196f0dad5dc9e49893/12061.jpg" data-mid="214537585" border="0" src="https://freight.cargo.site/w/1000/i/7bb71097094321c95610397adff8ce6add169ae941f54e196f0dad5dc9e49893/12061.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/328f5a4cd6ce615d602c794f17b775ba10fe1d323495329a6a35f77e7cd1fd83/12062.jpg" data-mid="214537586" border="0" src="https://freight.cargo.site/w/1000/i/328f5a4cd6ce615d602c794f17b775ba10fe1d323495329a6a35f77e7cd1fd83/12062.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/1c8ab497e84451fd238dff81e270021a2604e1418dcc8c0b6e3f2a752a91f286/12063.jpg" data-mid="214537587" border="0" src="https://freight.cargo.site/w/1000/i/1c8ab497e84451fd238dff81e270021a2604e1418dcc8c0b6e3f2a752a91f286/12063.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/c07bfd0e402609db036230837c7cc1377b766e87654a2ab4bdfbe582ec766b50/12064.jpg" data-mid="214537588" border="0" src="https://freight.cargo.site/w/1000/i/c07bfd0e402609db036230837c7cc1377b766e87654a2ab4bdfbe582ec766b50/12064.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/131d1b3497b021910971f898047557a582dca3cbd18d6b5ffb0588414feac830/12065.jpg" data-mid="214537589" border="0" src="https://freight.cargo.site/w/1000/i/131d1b3497b021910971f898047557a582dca3cbd18d6b5ffb0588414feac830/12065.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/6edd05ccefdb2c64202d106dd3c958be13f4af8e8c7af7c0d39803e632fb3dd2/12066.jpg" data-mid="214537590" border="0" src="https://freight.cargo.site/w/1000/i/6edd05ccefdb2c64202d106dd3c958be13f4af8e8c7af7c0d39803e632fb3dd2/12066.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/5aa99632e6d6d8ef0e8ea91a5d233868faa1ee990576c1a1a65d709ac38406a7/12067.jpg" data-mid="214537591" border="0" src="https://freight.cargo.site/w/1000/i/5aa99632e6d6d8ef0e8ea91a5d233868faa1ee990576c1a1a65d709ac38406a7/12067.jpg" /> https://whynotdesign.cc/Zeitgeist-Coffee-Flavor-Museum Fri, 12 Jul 2024 08:30:47 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/Zeitgeist-Coffee-Flavor-Museum Zeitgeist Coffee Factory Museum时代精神咖啡工厂博物馆包装设计-Packaging-Year: 2023 时代精神咖啡风味博物馆采用了马口铁罐装包装，并遵循极简主义的设计理念。在包装设计上，我们使用了字体排印为主，并通过克莱因蓝、橙色、黄色三种不同的颜色来传达不同的咖啡风味。 &nbsp;克莱因蓝色罐装表示酸甜爽口的清新风味，橙色罐装表示香浓醇厚的浓郁风味，而黄色罐装则表示温暖馥郁的深层风味。这种设计方式不仅简洁明了，而且能够直观地传达出咖啡的风味特点。马口铁罐装包装又具有很好的保鲜作用，保证咖啡豆的香味和颜色。 The Zeitgeist Coffee Factory Coffee Flavor Museum adopts a minimalist design concept, with typography as the main focus. In terms of packaging design, we use different colors to convey different coffee flavors. For example, a dark background with light font represents a rich coffee flavor, while a light background with dark font represents a refreshing coffee flavor. This design is not only simple and clear, but also effectively conveys the flavor characteristics of the coffee. Additionally, we use tin can packaging, which not only adds a vintage touch but also ensures the freshness of the coffee beans. &nbsp; <img width="4000" height="4000" width_o="4000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/59133d822ead13b57bdaaa47402e1ee9ab6b339dc20a00a7a8dba97d27d08cf8/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa.jpg" data-mid="214537058" border="0" src="https://freight.cargo.site/w/1000/i/59133d822ead13b57bdaaa47402e1ee9ab6b339dc20a00a7a8dba97d27d08cf8/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa.jpg" /> <img width="5000" height="3535" width_o="5000" height_o="3535" data-src="https://freight.cargo.site/t/original/i/1909e36ccbb4a7f13b030ce3890e1729e1489c7daf5f040a86790c49f4aec99c/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-2.gif" data-mid="214537061" border="0" 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src="https://freight.cargo.site/w/1000/i/33bd01d891e7453a8129a453d4ad92aacbb0e7f1bfd2aa5728640616472cf0fe/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-18-2.jpg" /><img width="7763" height="4299" width_o="7763" height_o="4299" data-src="https://freight.cargo.site/t/original/i/6f79f94e959b7b9f130ab52c9a5899a4188170a5f4fe028d2ac5f4e64194876f/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-19.jpg" data-mid="214537078" border="0" src="https://freight.cargo.site/w/1000/i/6f79f94e959b7b9f130ab52c9a5899a4188170a5f4fe028d2ac5f4e64194876f/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-19.jpg" /><img width="6336" height="6336" width_o="6336" height_o="6336" data-src="https://freight.cargo.site/t/original/i/03934cd10fa7ab6de403f0b838b2149d0d26967864ad851d5c89737c5642d96f/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-20.jpg" data-mid="214537079" border="0" src="https://freight.cargo.site/w/1000/i/03934cd10fa7ab6de403f0b838b2149d0d26967864ad851d5c89737c5642d96f/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-20.jpg" /><img width="9504" height="6336" width_o="9504" height_o="6336" data-src="https://freight.cargo.site/t/original/i/5fe617a965915ed5ab0ea9617f3eee0c7ffc5ef92963a543ea86a43f1959398d/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-21.jpg" data-mid="214537080" border="0" src="https://freight.cargo.site/w/1000/i/5fe617a965915ed5ab0ea9617f3eee0c7ffc5ef92963a543ea86a43f1959398d/Awards-Brand-Design-brand-identity-Coffee-dieline-Layout-minimalist-Pa-21.jpg" /> https://whynotdesign.cc/Guangzhou-Restaurant Fri, 12 Jul 2024 08:30:50 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/Guangzhou-Restaurant Guangzhou Restaurant Pan-fried Dumplings Brand Packaging Design Upgrade广州酒家煎饺品牌包装设计升级-Packaging, Branding-Year: 2023 Our client is Guangzhou Restaurant, a long-established Chinese restaurant founded in 1935. Guangzhou Restaurant is famous for its traditional morning tea culture and is known as "the first restaurant in Guangzhou". As the representative program of Guangdong Intangible Cultural Heritage "Canton Tea Drinking Customs", Guangzhou Restaurant is committed to preserving the traditional tea drinking culture and innovating in terms of product and service experience. Our mission was to upgrade the brand packaging of Guangzhou Restaurant's Pan-fried Dumplings, presenting consumers with authentic cuisine with a long history and deep heritage, and realizing the inheritance of delicious flavors from Guangzhou Restaurant to every family.广州酒家，一家始创于1935年的中华老字号。广州酒家以其传统早茶文化而闻名，被誉为"食在广州第一家"。作为广东省非物质文化遗产代表性项目"广府饮茶习俗"保护单位，广州酒家致力于保留传统的饮茶文化，并在产品和服务体验方面不断创新。我们的任务是对广州酒家煎饺的品牌包装进行升级，将历史悠久、底蕴深厚的地道美食呈现给消费者，实现从广州酒家到每一个家庭的美味传承。 <img width="1920" height="1079" width_o="1920" height_o="1079" data-src="https://freight.cargo.site/t/original/i/ba6782348cee6d7d83020d987c94c7c3adac37261624bb37772893d76e340603/_20230625.gif" data-mid="214537142" border="0" src="https://freight.cargo.site/w/1000/i/ba6782348cee6d7d83020d987c94c7c3adac37261624bb37772893d76e340603/_20230625.gif" /> <img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/9a0a0b15d81ecb0690b85705c6481c181bb032bab758f48054bd57e7f6016077/__02.jpg" data-mid="214537082" border="0" src="https://freight.cargo.site/w/1000/i/9a0a0b15d81ecb0690b85705c6481c181bb032bab758f48054bd57e7f6016077/__02.jpg" /> ▲ ASSIGNMENT Our mission was to improve the presentation of the selling points of fried dumplings, the visual effect of the package, the sense of appetite and the expression of the way of consumption through the packaging upgrade. The product is positioned as a national mass-market product, and the design tone needs to emphasize the sense of appetite and refinement. Our design goal was to convey a stronger sense of appetite and sophistication while retaining traditional elements to help consumers understand the Guangzhou Restaurant brand image and drive sales growth.我们的设计任务是将传统的煎饺包装进行现代化的改造，以提升产品的品质感和食欲感。我们在包装上运用了鲜明的色彩和简洁的图形，突出了煎饺的香脆和鲜美，同时也体现了广州酒家的品牌形象和文化底蕴。我们的目标是让消费者在看到包装时就能感受到煎饺的美味，从而增加购买意愿和品牌忠诚度。我们的包装升级是为了让广州酒家的煎饺产品在市场上更具竞争力和吸引力，打造全国大众化的美食品牌。<img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/6fabc2f0b621a99972e63effff793d2ec0132915c5de8faaf9b85eefeae1afe9/__03.jpg" data-mid="214537083" border="0" src="https://freight.cargo.site/w/1000/i/6fabc2f0b621a99972e63effff793d2ec0132915c5de8faaf9b85eefeae1afe9/__03.jpg" />▲ SOLUTION ✺ Updated brand packaging identity system with enhanced appealWe will display the product name on the packaging in a bold and innovative design to enhance the readability and attractiveness of the product name. We will utilize the traditional Chinese list of books, retaining the traditional elements while injecting more attractive expressions, and consider the balance between the traditional elements and youthfulness in order to attract the attention of consumers. ✺ 更新品牌包装识别系统，吸引力提升我们将在包装上以大胆、创新的设计方式展示产品名称，增强产品名称的可读性和吸引力，运用传统中国榜书，保留传统元素的同时，注入更具吸引力的表达方式，考虑传统元素与年轻感的平衡，以吸引消费者的注意。<img width="4500" height="4500" width_o="4500" height_o="4500" data-src="https://freight.cargo.site/t/original/i/f9f086c17252d51406733a25c27afc0601eadea789fca1ab7ba4afb53d329745/__032.jpg" data-mid="214537084" border="0" src="https://freight.cargo.site/w/1000/i/f9f086c17252d51406733a25c27afc0601eadea789fca1ab7ba4afb53d329745/__032.jpg" /><img width="8000" height="4500" width_o="8000" height_o="4500" data-src="https://freight.cargo.site/t/original/i/29f2dbf17137691dde71c360d742e0eafb66c96afe077cc665389c187f051df4/__033.jpg" data-mid="214537085" border="0" 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data-src="https://freight.cargo.site/t/original/i/86f4ae30e2f63225063c2673ae85408500f4529b99cb1e0036e7bfc8ea3ca4f6/__038.jpg" data-mid="214537091" border="0" src="https://freight.cargo.site/w/1000/i/86f4ae30e2f63225063c2673ae85408500f4529b99cb1e0036e7bfc8ea3ca4f6/__038.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6847677b50c6393604ab66180e002a646dd658235bf488ad0037475adf2fe019/__039.jpg" data-mid="214537092" border="0" src="https://freight.cargo.site/w/1000/i/6847677b50c6393604ab66180e002a646dd658235bf488ad0037475adf2fe019/__039.jpg" /><img width="6873" height="6873" width_o="6873" height_o="6873" data-src="https://freight.cargo.site/t/original/i/67f11f9743e27f3045238ecc90219f1ada020b6042753f44bd2f8bccb16a72bc/__0310.jpg" data-mid="214537093" border="0" src="https://freight.cargo.site/w/1000/i/67f11f9743e27f3045238ecc90219f1ada020b6042753f44bd2f8bccb16a72bc/__0310.jpg" /><img width="3738" height="2892" width_o="3738" height_o="2892" data-src="https://freight.cargo.site/t/original/i/fe8d1204b78c2480da00b4ef00292b3c6d65545b6102bf92826d7f5e70ccc122/__0311.jpg" data-mid="214537094" border="0" src="https://freight.cargo.site/w/1000/i/fe8d1204b78c2480da00b4ef00292b3c6d65545b6102bf92826d7f5e70ccc122/__0311.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/13dcb39d33649bf884a128a3a84d5c3b203d1818bcabd0f3ffc806cef0ad2402/__05.jpg" data-mid="214537095" border="0" src="https://freight.cargo.site/w/1000/i/13dcb39d33649bf884a128a3a84d5c3b203d1818bcabd0f3ffc806cef0ad2402/__05.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/5dd21d729a8366f73f4ff9ab55552aa47c45faaf4089f52337d8d528f07f3fa7/__052.jpg" data-mid="214537096" border="0" src="https://freight.cargo.site/w/1000/i/5dd21d729a8366f73f4ff9ab55552aa47c45faaf4089f52337d8d528f07f3fa7/__052.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/9cb010b784b94c3b408518191b977f1914e2f78eec4f846a8ebd5358c35f6fb0/__06.jpg" data-mid="214537097" border="0" src="https://freight.cargo.site/w/1000/i/9cb010b784b94c3b408518191b977f1914e2f78eec4f846a8ebd5358c35f6fb0/__06.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6488367eed8b8b46913a08aa23d981b528831dbb7d5cb1d6800d392270f5113b/__07.jpg" data-mid="214537098" border="0" src="https://freight.cargo.site/w/1000/i/6488367eed8b8b46913a08aa23d981b528831dbb7d5cb1d6800d392270f5113b/__07.jpg" />▲ SOLUTION ✺ Enhance the visual appeal of packaging and sense of appetite We will use a high-purity color palette and sophisticated image design to enhance the sense of design on the front of the package, making it visually more outstanding and compelling on real consumer shelves with complex lighting, and enhancing the sense of appetite. Through the use of beautiful food photography and color combinations, we will showcase the deliciousness of the product and enhance the consumer's sense of appetite. ✺ 增强包装的视觉吸引力和食欲感我们将采用高纯度的颜色搭配和精致的图像设计，以增强包装正面的设计感，使其在复杂灯光的真实消费货架上视觉更加出众和引人注目，增强食欲感。通过运用精美的食物摄影和色彩的组合，展示产品的美味，增强消费者的食欲感。<img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/18db92492ae0c5d847c6a78aaa51dd52fc30e270a435a83041a2d382b4025398/__08.jpg" data-mid="214537099" border="0" src="https://freight.cargo.site/w/1000/i/18db92492ae0c5d847c6a78aaa51dd52fc30e270a435a83041a2d382b4025398/__08.jpg" /><img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/622c31fed7fd775f9665ba63036ec8bba34d2337d41fc121264c47b0657bb5dd/_.gif" data-mid="214537143" border="0" src="https://freight.cargo.site/w/1000/i/622c31fed7fd775f9665ba63036ec8bba34d2337d41fc121264c47b0657bb5dd/_.gif" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/c368a67d164353ef5f2bba66a7901a69c33a79996c0616c5b6dbd9cc07d6766a/__09.jpg" data-mid="214537100" border="0" src="https://freight.cargo.site/w/1000/i/c368a67d164353ef5f2bba66a7901a69c33a79996c0616c5b6dbd9cc07d6766a/__09.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/34aef1c7e2e20091a69a6ab456d05a4202a89c2e40295102887b40d040ea18d4/__10.jpg" data-mid="214537101" border="0" src="https://freight.cargo.site/w/1000/i/34aef1c7e2e20091a69a6ab456d05a4202a89c2e40295102887b40d040ea18d4/__10.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/68d3c426433906a708aa3adb8f050ea481a34a486b382fea472d90f5f5d6c134/__11.jpg" data-mid="214537102" border="0" src="https://freight.cargo.site/w/1000/i/68d3c426433906a708aa3adb8f050ea481a34a486b382fea472d90f5f5d6c134/__11.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/4bc135954c95cc78bab6b249670127ba8db0b51bf593fff52ffbedc11348b1ef/__12.jpg" data-mid="214537103" border="0" src="https://freight.cargo.site/w/1000/i/4bc135954c95cc78bab6b249670127ba8db0b51bf593fff52ffbedc11348b1ef/__12.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/b74de66f828210f63708d39806e689e87afb8770a7e2abe75cf6a14505cc20ba/__13.jpg" data-mid="214537104" border="0" src="https://freight.cargo.site/w/1000/i/b74de66f828210f63708d39806e689e87afb8770a7e2abe75cf6a14505cc20ba/__13.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/0c7e2969f57b29d668a42eaca8876587a56a04854edc304106cb185408f0dd5f/__14.jpg" data-mid="214537105" border="0" src="https://freight.cargo.site/w/1000/i/0c7e2969f57b29d668a42eaca8876587a56a04854edc304106cb185408f0dd5f/__14.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/45488b202ca4d1886fa4247cac53e184ad6ded4873f722dcae8aa06777fe37a6/__15.jpg" data-mid="214537106" border="0" src="https://freight.cargo.site/w/1000/i/45488b202ca4d1886fa4247cac53e184ad6ded4873f722dcae8aa06777fe37a6/__15.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/2e3934f37efa09dbf72b892d43e56d7e268bd4b314c25e1f97d2fd49871caa97/__16.jpg" data-mid="214537107" border="0" src="https://freight.cargo.site/w/1000/i/2e3934f37efa09dbf72b892d43e56d7e268bd4b314c25e1f97d2fd49871caa97/__16.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/9b61a5fc4cf744206bd6bbabe0dd165246e3fc56414c188854e65691eca54d0e/__17.jpg" data-mid="214537108" border="0" src="https://freight.cargo.site/w/1000/i/9b61a5fc4cf744206bd6bbabe0dd165246e3fc56414c188854e65691eca54d0e/__17.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/fb8363975db1fe9929d173bc075f12b3882752211f609ad9c6a40c0744757486/__18.jpg" data-mid="214537109" border="0" src="https://freight.cargo.site/w/1000/i/fb8363975db1fe9929d173bc075f12b3882752211f609ad9c6a40c0744757486/__18.jpg" />▲ SOLUTION ✺ Inheriting the brand's rich heritage, each word and design detail on the packaging has been meticulously refined. In packaging design, designers usually focus only on the front image and ignore the importance of details. However, paying attention to details is what really deserves attention. We put a lot of thought and effort into making sure every aspect of the package is visually appealing and sophisticated. From the choice of colors and fonts to the placement of font sizes and graphics, our designs are designed to enhance the overall aesthetics and perceived value of the product. ✺ 传承品牌历史底蕴，包装上每一个文字和设计细节都反复打磨。 在包装设计中，设计师通常只关注正面画面，而忽略了细节的重要性。然而，注重细节才是真正值得关注的。我们花费了很多心思和精力来确保包装的每一个方面都具有视觉上的吸引力和精致度。从颜色和字体的选择到字号和图形的放置，我们的设计都旨在提高整体美感和产品的感知价值。<img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/f88a2300f1585833740475047cc2e11761718c766792b4f11d75744c44597d1f/__19.jpg" data-mid="214537110" border="0" src="https://freight.cargo.site/w/1000/i/f88a2300f1585833740475047cc2e11761718c766792b4f11d75744c44597d1f/__19.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/97f1d756ec9b09546adc9e21906c5388a67ccead15abb4ab5abdab688903f59c/__20.jpg" data-mid="214537111" border="0" src="https://freight.cargo.site/w/1000/i/97f1d756ec9b09546adc9e21906c5388a67ccead15abb4ab5abdab688903f59c/__20.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/b4169362cf16eb625c34376f4e50573ba330afc44386884fb6206e5402f7f05f/__21.jpg" data-mid="214537112" border="0" src="https://freight.cargo.site/w/1000/i/b4169362cf16eb625c34376f4e50573ba330afc44386884fb6206e5402f7f05f/__21.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/bfaa35aed2c389841c7fe1f0356cb4160def3301a222d17405f9c693c837ccc1/__22.jpg" data-mid="214537113" border="0" src="https://freight.cargo.site/w/1000/i/bfaa35aed2c389841c7fe1f0356cb4160def3301a222d17405f9c693c837ccc1/__22.jpg" /><img width="5068" height="5068" width_o="5068" height_o="5068" data-src="https://freight.cargo.site/t/original/i/777531f827de6cbcd7e622926155cd4c474adcd08edd91fa482d5c5254f95f12/__23.jpg" data-mid="214537114" border="0" src="https://freight.cargo.site/w/1000/i/777531f827de6cbcd7e622926155cd4c474adcd08edd91fa482d5c5254f95f12/__23.jpg" /><img width="960" height="540" width_o="960" height_o="540" data-src="https://freight.cargo.site/t/original/i/2f457a13595303c84300235df583434a68dad0357f52e5dc13b261d772f5087f/--.gif" data-mid="214537146" border="0" data-scale="100" src="https://freight.cargo.site/w/960/i/2f457a13595303c84300235df583434a68dad0357f52e5dc13b261d772f5087f/--.gif" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/7f8001ad3c3d28aede46c710494595cd43eaeb2f13cb351cd1169a1b4f69340e/__25.jpg" data-mid="214537115" border="0" src="https://freight.cargo.site/w/1000/i/7f8001ad3c3d28aede46c710494595cd43eaeb2f13cb351cd1169a1b4f69340e/__25.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/516db7e279eb5ab498a19949a93b371e935817107c9ca285fcdb6e7015154e63/__27.jpg" data-mid="214537116" border="0" src="https://freight.cargo.site/w/1000/i/516db7e279eb5ab498a19949a93b371e935817107c9ca285fcdb6e7015154e63/__27.jpg" />▲ SOLUTION ✺ Simplify graphics to increase readability and enhance selling point presentation We redesigned the selling points on the packaging and distilled the key messages that would attract consumers. At the same time, we took the design of the selling point icons to a higher level, making them clearer, more attractive and easier to understand. We created a differentiated point-of-sale icon that highlights the "pre-steamed and cooked" feature. ✺&nbsp;简化图形，增强可读性，加强卖点表现我们重新设计包装上的卖点，并提炼出能够吸引消费者的关键信息。同时，我们将卖点图标的设计提升到更高的水平，使其更加清晰、有吸引力和易于理解。我们设计了一个差异化的卖点图标，突出"预蒸熟制"的特点。<img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/858c9395f9bdd3facc2de83c12b1374a2bf605660c93324c51080bdd67adb7f6/__28.jpg" data-mid="214537117" border="0" src="https://freight.cargo.site/w/1000/i/858c9395f9bdd3facc2de83c12b1374a2bf605660c93324c51080bdd67adb7f6/__28.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/6dcb8e44acd3c0747d69f9b4580d248f4777ad8596648282598f70a19f5d05ee/__29.jpg" data-mid="214537118" border="0" src="https://freight.cargo.site/w/1000/i/6dcb8e44acd3c0747d69f9b4580d248f4777ad8596648282598f70a19f5d05ee/__29.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/a423eca621f2316da70d53f68b6a54d9949b0e7e4df263a2ec320826f5f7f451/__30.jpg" data-mid="214537119" border="0" src="https://freight.cargo.site/w/1000/i/a423eca621f2316da70d53f68b6a54d9949b0e7e4df263a2ec320826f5f7f451/__30.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/9afe7c06960acaf1e4a5c4ebe6a6d28ae3334acf58cc1f5b1439b361ec292a27/__31.jpg" data-mid="214537120" border="0" src="https://freight.cargo.site/w/1000/i/9afe7c06960acaf1e4a5c4ebe6a6d28ae3334acf58cc1f5b1439b361ec292a27/__31.jpg" /><img width="2400" height="1350" width_o="2400" height_o="1350" data-src="https://freight.cargo.site/t/original/i/78e42588c9e6c8d67110188358d88163bd56b5b7f1918588c717dcbc58cc203d/__32.jpg" data-mid="214537121" border="0" src="https://freight.cargo.site/w/1000/i/78e42588c9e6c8d67110188358d88163bd56b5b7f1918588c717dcbc58cc203d/__32.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/15e55a350b42ff5167b1b93a3707f5710ea0d6f1675fff8c925b0e0106c5e7de/__34.jpg" data-mid="214537122" border="0" src="https://freight.cargo.site/w/1000/i/15e55a350b42ff5167b1b93a3707f5710ea0d6f1675fff8c925b0e0106c5e7de/__34.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/ce3b3e019ff8f711c2330e77d6a0a7549b82b77de7fe59e74b08affb101eaf03/__35.jpg" data-mid="214537123" border="0" src="https://freight.cargo.site/w/1000/i/ce3b3e019ff8f711c2330e77d6a0a7549b82b77de7fe59e74b08affb101eaf03/__35.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/e26d1f532ac850470a6bb971eed600b2d17aeca092ff8b0ac61bd57508386b69/__36.jpg" data-mid="214537124" border="0" src="https://freight.cargo.site/w/1000/i/e26d1f532ac850470a6bb971eed600b2d17aeca092ff8b0ac61bd57508386b69/__36.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/6b90fad760cc40bf9540d368e56323a1d24e926caafd1f8c19bc69f2faed1b65/__37.jpg" data-mid="214537125" border="0" src="https://freight.cargo.site/w/1000/i/6b90fad760cc40bf9540d368e56323a1d24e926caafd1f8c19bc69f2faed1b65/__37.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/55a0b86d1229d48de62787e8457906a115e20615d05dd78478cfc1cd45ab8c43/__38.jpg" data-mid="214537126" border="0" src="https://freight.cargo.site/w/1000/i/55a0b86d1229d48de62787e8457906a115e20615d05dd78478cfc1cd45ab8c43/__38.jpg" /><img width="6400" height="3600" width_o="6400" height_o="3600" data-src="https://freight.cargo.site/t/original/i/633000b533df4b906c16660a31058b07f954b363b48d8ead6a12df317523fe3e/__39.jpg" data-mid="214537127" border="0" src="https://freight.cargo.site/w/1000/i/633000b533df4b906c16660a31058b07f954b363b48d8ead6a12df317523fe3e/__39.jpg" /><img width="6873" height="6873" width_o="6873" height_o="6873" data-src="https://freight.cargo.site/t/original/i/fc1dc3215946cbb7dbd83eb486b2bb60db6ecfdb5c0696731a95b92cf9a4a4a8/__40.jpg" data-mid="214537128" border="0" src="https://freight.cargo.site/w/1000/i/fc1dc3215946cbb7dbd83eb486b2bb60db6ecfdb5c0696731a95b92cf9a4a4a8/__40.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/adf695d8e87941fe260d82de5332e2ab8781e9cbe14c794c3825c50e1b5f4e45/__41.jpg" data-mid="214537129" border="0" src="https://freight.cargo.site/w/1000/i/adf695d8e87941fe260d82de5332e2ab8781e9cbe14c794c3825c50e1b5f4e45/__41.jpg" /><img width="7127" height="7127" width_o="7127" height_o="7127" data-src="https://freight.cargo.site/t/original/i/e9bc14cd9350aed19f26ec676250bd0fec6786d6d40490f964810ff80bf536e6/__42.jpg" data-mid="214537130" border="0" src="https://freight.cargo.site/w/1000/i/e9bc14cd9350aed19f26ec676250bd0fec6786d6d40490f964810ff80bf536e6/__42.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/c2a416b8ebf1912aab63075aa070bf754a91a2a794ea382adf09ff5a64a6cc58/__43.jpg" data-mid="214537131" border="0" src="https://freight.cargo.site/w/1000/i/c2a416b8ebf1912aab63075aa070bf754a91a2a794ea382adf09ff5a64a6cc58/__43.jpg" /><img width="4694" height="3166" width_o="4694" height_o="3166" data-src="https://freight.cargo.site/t/original/i/468c6a9a1cf2bd2b8d56cb8cee1810ab0725ccae626435d7e1d2fbf0140e2356/__44.jpg" data-mid="214537132" border="0" src="https://freight.cargo.site/w/1000/i/468c6a9a1cf2bd2b8d56cb8cee1810ab0725ccae626435d7e1d2fbf0140e2356/__44.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/786c43515dfe3d9e36a2f7b5b62a633e1fdd368c80f840846ae1f89c17fc0bf0/__45.jpg" data-mid="214537133" border="0" src="https://freight.cargo.site/w/1000/i/786c43515dfe3d9e36a2f7b5b62a633e1fdd368c80f840846ae1f89c17fc0bf0/__45.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/bcb561c36cd8cfa157aba0152d1e3b2b99e55a27d97c870b702ca41344fd511f/__46.jpg" data-mid="214537134" border="0" src="https://freight.cargo.site/w/1000/i/bcb561c36cd8cfa157aba0152d1e3b2b99e55a27d97c870b702ca41344fd511f/__46.jpg" /><img width="7603" height="5068" width_o="7603" height_o="5068" data-src="https://freight.cargo.site/t/original/i/da2472bda155e202dfe72c7489ced86203be0420ae26a1ae5cc4f16a513457bd/__49.jpg" data-mid="214537135" border="0" src="https://freight.cargo.site/w/1000/i/da2472bda155e202dfe72c7489ced86203be0420ae26a1ae5cc4f16a513457bd/__49.jpg" />▲PROCESS 研究与分析： 我们对广州酒家的品牌历史、传统特色和目标消费群体进行深入研究。同时，我们分析了目前包装存在的问题，并对竞争对手的包装进行对比分析。 创意与概念发展： 基于研究和分析的结果，我们进行了创意与概念的发展。通过头脑风暴和设计团队的讨论，我们将提出多个创意方案，并筛选出最具潜力的几个方案进行深入开发。 设计实施与测试： 我们将选择最佳的设计方案并进行设计实施。在设计过程中，我们将注重包装的视觉效果、信息传递和与目标消费群体的互动。设计完成后，我们将进行内部测试和消费者反馈收集，以确保设计方案的有效性和可接受性。最终执行与上市： 在内部测试和消费者反馈确认后，我们将进行最终的设计修改和调整。确定最终的包装设计后，我们进行了产品包装印刷打样和和上市准备，确保新包装能够迅速投放市场，并与广州酒家的品牌形象和市场策略相一致。 ▲OUR GOAL Our goal was to create a unique brand visual identity by upgrading the packaging to quickly convey the product's selling points and visual appeal to consumers on the shelf. We wanted to stand out in complex supermarket lighting conditions, presenting a strong sense of appetite and sophisticated character. We believe that this upgrade will further consolidate Guangzhou Restaurant's position in consumers' minds, passing on the authentic taste of morning tea and making the culinary tradition of Guangzhou Restaurant accessible to every family. 我们的目标是通过升级包装，打造独特的品牌视觉形象，快速传递产品卖点、在货架上吸引消费者的视觉效果。我们希望在复杂的超市灯光条件下脱颖而出，呈现出强烈的食欲感和精致的特色。我们相信这次升级将进一步巩固广州酒家在消费者心中的地位，传承正宗的早茶味道，让每个家庭都能品尝到广州酒家的美食传统。 https://whynotdesign.cc/Luckin-Coffee-Coconut-Palm Fri, 12 Jul 2024 08:31:26 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/Luckin-Coffee-Coconut-Palm Luckin Coffee × Coconut Palm Co-branded version 瑞幸咖啡×椰树 联名版 -Packaging-Year: 2022 ︎︎︎Works in TigerPan design lab.主理人曾任潘虎设计实验室设计总监，作为该项目的主创。 中国年轻人咖啡消费的最新趋势可能来自于中国饮料行业两大品牌之间的合作: 成立5年的咖啡连锁店 Luckin Coffee 和成立34年的椰子汁品牌椰树集团。在设计上我们对于椰树的设计风格与瑞幸如何结合做了很广泛的研究与尝试，合作创造了椰子云拿铁-一个椰子奶拿铁。它于4月11日推出，带有杯套和纸袋，在社交媒体上迅速走红，许多人评论说，他们喜欢这种“土潮”的包装风格。常常在说设计的影响力究竟在哪里？可以完成什么样的商业转换？根据这家咖啡连锁店发布的官方数据，椰子云拿铁在销售的第一天和第一周分别售出了66万杯和495万杯，他们几乎用完了纸袋，决定免费分享设计的源文件。在上市的几个星期内引发了全民的自发性设计参与，不同人对于包装进行了自己的“创作”。加入了大众的创造力和想象力，让我们从一款设计变成了无数款的设计。 <img width="1563" height="2800" width_o="1563" height_o="2800" data-src="https://freight.cargo.site/t/original/i/e060a49460c1629c54aa7e96439ebfacfe58191249f9dc8b5c7c08ff0c14bc6f/Luckin-Coffee00013.jpeg" data-mid="214537326" border="0" src="https://freight.cargo.site/w/1000/i/e060a49460c1629c54aa7e96439ebfacfe58191249f9dc8b5c7c08ff0c14bc6f/Luckin-Coffee00013.jpeg" /> <img width="1563" height="2800" width_o="1563" height_o="2800" data-src="https://freight.cargo.site/t/original/i/beeccf0e20331f60f2bf76efeafca2d4a3e8fb7e56c88045c59fa439b3def2a3/Luckin-Coffee00014.jpeg" data-mid="214537327" border="0" src="https://freight.cargo.site/w/1000/i/beeccf0e20331f60f2bf76efeafca2d4a3e8fb7e56c88045c59fa439b3def2a3/Luckin-Coffee00014.jpeg" /> <img width="1563" height="2800" width_o="1563" height_o="2800" data-src="https://freight.cargo.site/t/original/i/887649bae4da5df51bcf4f611cde7a63e2afdde0e20ed457cc129303d466f96e/Luckin-Coffee00015.jpeg" data-mid="214537328" border="0" src="https://freight.cargo.site/w/1000/i/887649bae4da5df51bcf4f611cde7a63e2afdde0e20ed457cc129303d466f96e/Luckin-Coffee00015.jpeg" /> <img width="1563" height="2800" width_o="1563" height_o="2800" data-src="https://freight.cargo.site/t/original/i/c4ca2a77b1c542cd385c593b01e50d1f504d74a3c2df86ac4957ccdaf720ba88/Luckin-Coffee00016.jpeg" data-mid="214537329" border="0" src="https://freight.cargo.site/w/1000/i/c4ca2a77b1c542cd385c593b01e50d1f504d74a3c2df86ac4957ccdaf720ba88/Luckin-Coffee00016.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d607bc18af5ce08fb3af2878c82c272c0ef5948b8275d802e70f256d9b095ff9/Luckin-Coffee00010.jpeg" data-mid="214537339" border="0" src="https://freight.cargo.site/w/1000/i/d607bc18af5ce08fb3af2878c82c272c0ef5948b8275d802e70f256d9b095ff9/Luckin-Coffee00010.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/23c1e3cba5cbd039d165e9ebc747f251ed3ec7bcdbd81b5256c6fe003486443b/Luckin-Coffee00009.jpeg" data-mid="214537338" border="0" src="https://freight.cargo.site/w/1000/i/23c1e3cba5cbd039d165e9ebc747f251ed3ec7bcdbd81b5256c6fe003486443b/Luckin-Coffee00009.jpeg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/be0da7585d6407b4de8950df8a485c032668f5a391622da584554ce965f52cfb/Luckin-Coffee00008.jpeg" data-mid="214537337" border="0" 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data-src="https://freight.cargo.site/t/original/i/518fbb6d7b5b8f3590035a3327d3eaee378ec24ed13347e8165e42c93a28ba4f/Luckin-Coffee00005.jpg" data-mid="214537334" border="0" src="https://freight.cargo.site/w/1000/i/518fbb6d7b5b8f3590035a3327d3eaee378ec24ed13347e8165e42c93a28ba4f/Luckin-Coffee00005.jpg" /> <img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/df455934be96bf8d4b3ef653e4dc04c9cb8f9234c9144ce0cc50761e313a055f/Luckin-Coffee00004.jpg" data-mid="214537333" border="0" src="https://freight.cargo.site/w/1000/i/df455934be96bf8d4b3ef653e4dc04c9cb8f9234c9144ce0cc50761e313a055f/Luckin-Coffee00004.jpg" /> <img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/9482fdea569c92ea954e4e71f9a674d7ea2d7cc4b9f9e92ff7083835d3b16f10/Luckin-Coffee00003.jpg" data-mid="214537332" border="0" src="https://freight.cargo.site/w/1000/i/9482fdea569c92ea954e4e71f9a674d7ea2d7cc4b9f9e92ff7083835d3b16f10/Luckin-Coffee00003.jpg" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/ae6041a4df56fef60fc747aa182c2fe0d877b996b24828f3485bd52600e5b143/Luckin-Coffee00002.jpg" data-mid="214537331" border="0" src="https://freight.cargo.site/w/1000/i/ae6041a4df56fef60fc747aa182c2fe0d877b996b24828f3485bd52600e5b143/Luckin-Coffee00002.jpg" /> <img width="1284" height="2778" width_o="1284" height_o="2778" data-src="https://freight.cargo.site/t/original/i/a173cf0c737bf65339a86211e93bb31884749f520fd39845ab669258a27ac20b/Luckin-Coffee00001.jpg" data-mid="214537330" border="0" src="https://freight.cargo.site/w/1000/i/a173cf0c737bf65339a86211e93bb31884749f520fd39845ab669258a27ac20b/Luckin-Coffee00001.jpg" /> <img width="5052" height="2796" width_o="5052" height_o="2796" data-src="https://freight.cargo.site/t/original/i/ed284fedbb13242934642f6da37e668a687abe34a191b14eddaa30eaa5cb89f4/Luckin-Coffee00011.jpg" data-mid="214537340" border="0" src="https://freight.cargo.site/w/1000/i/ed284fedbb13242934642f6da37e668a687abe34a191b14eddaa30eaa5cb89f4/Luckin-Coffee00011.jpg" /> DEEPTURE 帝泊洱普洱茶珍 Packaging &amp; BrandingYear: 2021 中国古人用一片叶子洞察世界，以小明大、见微知著、以近论远的生活智慧。参照大叶普洱茶为原料提取“ 茶珍” 的物理过程，我们设计了带有颗粒感茶叶形态的视觉符号，直接地表达了产品属性。极少的设计元素，让产品在纷繁复杂的茶品市场中显得尤为不同。我们以最为简洁有力的中国文化符号—汉字，作为设计元素。将优雅隽永的宋体排布出不同的形式从而表达一种诗意和纯粹的美感，并传递出产品轻奢简约的调性。整体呈现出一种犹如书籍的古典气质。 <img width="1774" height="3839" width_o="1774" height_o="3839" data-src="https://freight.cargo.site/t/original/i/ef2d5f50d3138e8b71e6b9abcfa1867507a52a2db115c52e442dc12f61be2485/4.jpg" data-mid="214537341" border="0" src="https://freight.cargo.site/w/1000/i/ef2d5f50d3138e8b71e6b9abcfa1867507a52a2db115c52e442dc12f61be2485/4.jpg" /> <img width="1774" height="3840" width_o="1774" height_o="3840" data-src="https://freight.cargo.site/t/original/i/819c3e6ea1a9eafa13def81281e5436c7a67057fa64c0e8392942960118227e0/2.jpg" data-mid="214537342" border="0" src="https://freight.cargo.site/w/1000/i/819c3e6ea1a9eafa13def81281e5436c7a67057fa64c0e8392942960118227e0/2.jpg" /> <img width="1774" height="3840" width_o="1774" height_o="3840" data-src="https://freight.cargo.site/t/original/i/d140434a3f0d691203f4df7c9ab1b87cba0c44662613bcec4c3e538843e02760/1.jpg" data-mid="214537343" border="0" src="https://freight.cargo.site/w/1000/i/d140434a3f0d691203f4df7c9ab1b87cba0c44662613bcec4c3e538843e02760/1.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/71721b822eb2408cff9153421614cdc23b719f8a0257b778614343a3aa36f45f/5.jpg" data-mid="214537344" border="0" src="https://freight.cargo.site/w/1000/i/71721b822eb2408cff9153421614cdc23b719f8a0257b778614343a3aa36f45f/5.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/44c8ced70c30d05caae2655d68c79e7254228f419c4f7891db0821718ca21dc6/4.jpg" data-mid="214537345" border="0" src="https://freight.cargo.site/w/1000/i/44c8ced70c30d05caae2655d68c79e7254228f419c4f7891db0821718ca21dc6/4.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/b740396ce44a7fee692216a7983995169d596eb666433e48ce616f07d2258266/3.jpg" data-mid="214537346" border="0" src="https://freight.cargo.site/w/1000/i/b740396ce44a7fee692216a7983995169d596eb666433e48ce616f07d2258266/3.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/d4c68dca19743b57363618331ad2d4f29b220026eaaed7456d0b99a38aae1704/2.jpg" data-mid="214537347" border="0" src="https://freight.cargo.site/w/1000/i/d4c68dca19743b57363618331ad2d4f29b220026eaaed7456d0b99a38aae1704/2.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/24b5da14bd336a27d9d559ec76d0c6fde0d572f9535cb8fb3a4c3a7d55d96176/1.jpg" data-mid="214537348" border="0" src="https://freight.cargo.site/w/1000/i/24b5da14bd336a27d9d559ec76d0c6fde0d572f9535cb8fb3a4c3a7d55d96176/1.jpg" /> <img width="2980" height="6449" width_o="2980" height_o="6449" data-src="https://freight.cargo.site/t/original/i/300d9d104f6d626af02f2d4c84c5e53679f8edde446a1cfda3b69351e18f1958/1012-16-.jpg" data-mid="214537349" border="0" src="https://freight.cargo.site/w/1000/i/300d9d104f6d626af02f2d4c84c5e53679f8edde446a1cfda3b69351e18f1958/1012-16-.jpg" /> <img width="5296" height="2980" width_o="5296" height_o="2980" data-src="https://freight.cargo.site/t/original/i/4566fb1d878857955421872c0e3762eb837f0240d1fcec3fec1f93e51b42beb1/1012-13-.jpg" data-mid="214537350" border="0" src="https://freight.cargo.site/w/1000/i/4566fb1d878857955421872c0e3762eb837f0240d1fcec3fec1f93e51b42beb1/1012-13-.jpg" /> <img width="5296" height="2980" width_o="5296" height_o="2980" data-src="https://freight.cargo.site/t/original/i/b1eafe69bc3495d72e946c2e7fa88eb5025dd29c1aa9b86761cf3b257f8d2751/1012-11-.jpg" data-mid="214537351" border="0" src="https://freight.cargo.site/w/1000/i/b1eafe69bc3495d72e946c2e7fa88eb5025dd29c1aa9b86761cf3b257f8d2751/1012-11-.jpg" /> Xiaoxiandun Packaging &amp; BrandingYear: 2021 燕窝是中国的传统滋补食品，传统炖煮的过程非常繁复。在小仙炖之前，鲜炖燕窝可以说是有“品”无“类”。宋朝是中国历史上的审美巅峰，在瓶型设计上，参考了宋代官窑钧窑的神韵，让传统思维与传统美学相结合，精准把握了时尚与传统的平衡点，以新颖有趣的将二者巧妙融合，传达出了一种“传统却不老旧，时尚却不媚俗“的气息。瓶型设计充分考虑产品的饮用的握持方式与使用场景，让“干杯”成为一种新型的燕窝食用体验。 在品牌标志的设计上，小仙炖标志保留了中国书法的气质韵味，对笔画进行高度的艺术化概括，如点、捺、撇及转折处理，并结合燕窝丝产品本身的特色加以圆角，以达成整体视觉的协调与和谐。燕窝作为传统滋补品，以往并不为年轻人重视，我们试图探索消费者的需求痛点，让燕窝成为便捷、时尚、可随时随地享受的新鲜、营养的滋补品，使传统滋补品焕发出新的生命力，目前小仙炖已经成为这个品类的领头羊。 <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/7bb71097094321c95610397adff8ce6add169ae941f54e196f0dad5dc9e49893/12061.jpg" data-mid="214537352" border="0" src="https://freight.cargo.site/w/1000/i/7bb71097094321c95610397adff8ce6add169ae941f54e196f0dad5dc9e49893/12061.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/328f5a4cd6ce615d602c794f17b775ba10fe1d323495329a6a35f77e7cd1fd83/12062.jpg" data-mid="214537353" border="0" src="https://freight.cargo.site/w/1000/i/328f5a4cd6ce615d602c794f17b775ba10fe1d323495329a6a35f77e7cd1fd83/12062.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/1c8ab497e84451fd238dff81e270021a2604e1418dcc8c0b6e3f2a752a91f286/12063.jpg" data-mid="214537354" border="0" src="https://freight.cargo.site/w/1000/i/1c8ab497e84451fd238dff81e270021a2604e1418dcc8c0b6e3f2a752a91f286/12063.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/c07bfd0e402609db036230837c7cc1377b766e87654a2ab4bdfbe582ec766b50/12064.jpg" data-mid="214537355" border="0" src="https://freight.cargo.site/w/1000/i/c07bfd0e402609db036230837c7cc1377b766e87654a2ab4bdfbe582ec766b50/12064.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/131d1b3497b021910971f898047557a582dca3cbd18d6b5ffb0588414feac830/12065.jpg" data-mid="214537356" border="0" src="https://freight.cargo.site/w/1000/i/131d1b3497b021910971f898047557a582dca3cbd18d6b5ffb0588414feac830/12065.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/6edd05ccefdb2c64202d106dd3c958be13f4af8e8c7af7c0d39803e632fb3dd2/12066.jpg" data-mid="214537357" border="0" src="https://freight.cargo.site/w/1000/i/6edd05ccefdb2c64202d106dd3c958be13f4af8e8c7af7c0d39803e632fb3dd2/12066.jpg" /> <img width="4096" height="4096" width_o="4096" height_o="4096" data-src="https://freight.cargo.site/t/original/i/5aa99632e6d6d8ef0e8ea91a5d233868faa1ee990576c1a1a65d709ac38406a7/12067.jpg" data-mid="214537358" border="0" src="https://freight.cargo.site/w/1000/i/5aa99632e6d6d8ef0e8ea91a5d233868faa1ee990576c1a1a65d709ac38406a7/12067.jpg" /> FRANGI Packaging &amp; BrandingYear: 2021 神秘的鸢尾花语—芙蓉肌品牌来源于法国，其品牌标识鸢尾花更是法兰西的象征。基于芙蓉肌品牌，我们开发了一整套“女神”系列护肤品，包括修复型化妆水、面霜、眼霜、洁面乳和面膜，整体设计以芙蓉肌品牌核心元素“鸢尾花”一以贯之，同时提炼了模拟植物经脉的竖条纹作为整个系列的独立视觉符号，模拟锁水的植物茎脉，以最简单的图形应用方式，向消费者传达产品的功能。光影间的相互折射，让整个产品家族，呈现出与众不同的优雅与内敛。鸢尾花与竖条纹在不同产品上以不同形式进行应用，让整个系列呈现整体而丰富的视觉感受。 <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/aa6f7f118ae4942b7bbf4dee7816de7ed20adf970dafa3f63b1a2edd509ea59c/00001.jpg" data-mid="214537359" border="0" src="https://freight.cargo.site/w/1000/i/aa6f7f118ae4942b7bbf4dee7816de7ed20adf970dafa3f63b1a2edd509ea59c/00001.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/5ab360fae57c13cf231b61037e44f3ddc4c19baf2a4629390de5f0c814b39d2d/00003.jpg" data-mid="214537361" border="0" src="https://freight.cargo.site/w/1000/i/5ab360fae57c13cf231b61037e44f3ddc4c19baf2a4629390de5f0c814b39d2d/00003.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/97f70bfcd8f180746049a617e6ef3526a298ab5403588bd13f655adc30c44584/00002.jpg" data-mid="214537360" border="0" src="https://freight.cargo.site/w/1000/i/97f70bfcd8f180746049a617e6ef3526a298ab5403588bd13f655adc30c44584/00002.jpg" /> <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/2d0624004984e23e75088fa9fbc5e4c078fc63a0270ba980ee28b33cc8f9677d/00004.jpg" data-mid="214537362" border="0" src="https://freight.cargo.site/w/1000/i/2d0624004984e23e75088fa9fbc5e4c078fc63a0270ba980ee28b33cc8f9677d/00004.jpg" /> <img width="4266" height="3200" width_o="4266" height_o="3200" data-src="https://freight.cargo.site/t/original/i/e6e6157dfa653b5d40b4d8eb24180fe2ae9492611e44d6892cb1333c1a3b38cb/00005.jpg" data-mid="214537363" border="0" src="https://freight.cargo.site/w/1000/i/e6e6157dfa653b5d40b4d8eb24180fe2ae9492611e44d6892cb1333c1a3b38cb/00005.jpg" /> <img width="4266" height="3200" width_o="4266" height_o="3200" data-src="https://freight.cargo.site/t/original/i/f4aa58fc4998403675e9f2f448e9f2541d161b7fc14bc0f162e3e34b80003a02/00006.jpg" data-mid="214537364" border="0" src="https://freight.cargo.site/w/1000/i/f4aa58fc4998403675e9f2f448e9f2541d161b7fc14bc0f162e3e34b80003a02/00006.jpg" /> <img width="4266" height="3200" width_o="4266" height_o="3200" data-src="https://freight.cargo.site/t/original/i/6adf85c80b71d1ad7303ec5321b199590f5985e0e1ab5a0fd5bbf833f444b34f/00007.jpg" data-mid="214537365" border="0" src="https://freight.cargo.site/w/1000/i/6adf85c80b71d1ad7303ec5321b199590f5985e0e1ab5a0fd5bbf833f444b34f/00007.jpg" /> <img width="4266" height="3200" width_o="4266" height_o="3200" data-src="https://freight.cargo.site/t/original/i/fe8bc83b8423dcff4bcb23a9edff7f05814db7ad6091ae6e9dd5329e681df709/00008.jpg" data-mid="214537366" border="0" src="https://freight.cargo.site/w/1000/i/fe8bc83b8423dcff4bcb23a9edff7f05814db7ad6091ae6e9dd5329e681df709/00008.jpg" /> JIANLIBAO健力宝纤维+ Packaging &amp; BrandingYear: 2021 健力宝是中国最早做运动饮料和碳酸饮料的品牌，曾经被称为中国的可乐。为更好与年轻消费者沟通 ，我们为健力宝设计了新产品包装，并完成了品牌升级，重新设计了健力宝品牌元素，保留原有品牌记忆和感受，营造似曾相识的感受，打造“J”超级视觉识别，形成独有的品牌符号。在品牌传播运用上，可不断重复的超级符号“J”形成四方连续图案，使其应用更广泛，品牌差异性得以体现，让符号刺激消费者的本能。以传统雕版艺术手法全新诠释象征力量和向上的第一届奥林匹克奥运会的《掷铁饼者》形象，传统的雕版人物与现代冲击的超级符号“J”产生极具个性的碰撞和融合。在色彩上，保留原有品牌色并放大色彩面积，通过颜色传递力量更具冲击性。在版式设计上，让数据可视化对有效信息加以规划及信息化的处理手法，让信息的秩序更清晰更具运动感。 <img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/d8a2e8a710d160799094f0a8b0b373ceffa11b07edf7558528eceba8440b0db6/-01.gif" data-mid="214537367" border="0" src="https://freight.cargo.site/w/1000/i/d8a2e8a710d160799094f0a8b0b373ceffa11b07edf7558528eceba8440b0db6/-01.gif" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/93a340def9d17a6fa4b516f34f4f60c923069c3eb032676fc6a5588cf4b5600e/Gif00003.gif" data-mid="214537370" border="0" src="https://freight.cargo.site/w/1000/i/93a340def9d17a6fa4b516f34f4f60c923069c3eb032676fc6a5588cf4b5600e/Gif00003.gif" /><img width="1280" height="720" width_o="1280" height_o="720" data-src="https://freight.cargo.site/t/original/i/42e48507b971c5827841e869a6e83e0b2dcbb8ab98d50862e29641e6f4d0417a/-03_3.gif" data-mid="214537369" border="0" src="https://freight.cargo.site/w/1000/i/42e48507b971c5827841e869a6e83e0b2dcbb8ab98d50862e29641e6f4d0417a/-03_3.gif" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/d8bffbb25becf4971e8768ebfafa28b5a545af2abac07b49c3176bc6a8e0b710/TIAN-04.png" data-mid="214537371" border="0" src="https://freight.cargo.site/w/1000/i/d8bffbb25becf4971e8768ebfafa28b5a545af2abac07b49c3176bc6a8e0b710/TIAN-04.png" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/4a9f50a7b9cbbab1221ecbd4f9a1c7894ed2e22a64c77c64b2144ba40d5ce7c4/TIAN-06.png" data-mid="214537372" border="0" src="https://freight.cargo.site/w/1000/i/4a9f50a7b9cbbab1221ecbd4f9a1c7894ed2e22a64c77c64b2144ba40d5ce7c4/TIAN-06.png" /> <img width="3841" height="2161" width_o="3841" height_o="2161" data-src="https://freight.cargo.site/t/original/i/1518fe29a63299858903b80fae4d998cd128018187387bd94b85354e6c967370/TIAN-07.png" data-mid="214537373" border="0" src="https://freight.cargo.site/w/1000/i/1518fe29a63299858903b80fae4d998cd128018187387bd94b85354e6c967370/TIAN-07.png" /> <img width="4266" height="3200" width_o="4266" height_o="3200" data-src="https://freight.cargo.site/t/original/i/957762be3de4299ba205ede1f639156155d9c104cb2299b135b3b3e5043c3cf4/00001.jpg" data-mid="214537374" border="0" src="https://freight.cargo.site/w/1000/i/957762be3de4299ba205ede1f639156155d9c104cb2299b135b3b3e5043c3cf4/00001.jpg" /> <img width="4266" height="3200" width_o="4266" height_o="3200" data-src="https://freight.cargo.site/t/original/i/bc19595c764c2d88fae84d4b61aa9192d7cdfdef9e8fdc34949c380f05c3e36a/00002.jpg" data-mid="214537375" border="0" src="https://freight.cargo.site/w/1000/i/bc19595c764c2d88fae84d4b61aa9192d7cdfdef9e8fdc34949c380f05c3e36a/00002.jpg" /><img width="2500" height="1563" width_o="2500" height_o="1563" data-src="https://freight.cargo.site/t/original/i/800ee2e0f7a9c497e7b9d6377349a1a19b86a8bce3935604c6907596de0c90b0/00003.jpg" data-mid="214537376" border="0" src="https://freight.cargo.site/w/1000/i/800ee2e0f7a9c497e7b9d6377349a1a19b86a8bce3935604c6907596de0c90b0/00003.jpg" /> WANGLAOJI 王老吉黑凉茶 PackagingYear: 2021 几乎所有面向大众市场的商品都有一个“加强版”，传统凉茶也可以“0糖”又提神，经典调性和超强功能的表达缺一不可，黑凉茶应该如何强调其功能属性？王老吉品牌LOGO占据正面50%的主可视面积，且logo颜色不可更改，于是将点阵与抽象图形进行创新结合，创作兼具运动感与时尚感的点阵+品质感极佳的立体雕塑视觉，核心功能概念的图形化让包装从视觉上强调“0糖”王老吉的功能属性，清晰的传递产品特征。 <img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/7603bb4bbf3167d2ad94f2f54e5cd5eff341c96b59a4da0d79b8a7133326b516/wanglaoji-awards2.jpg" data-mid="214537377" border="0" src="https://freight.cargo.site/w/1000/i/7603bb4bbf3167d2ad94f2f54e5cd5eff341c96b59a4da0d79b8a7133326b516/wanglaoji-awards2.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/2364a0a769eaa18821d606b59b12be2a54021e8a9516448d5402f73cd3ee0bb1/wanglaoji-awards3.jpg" data-mid="214537378" border="0" src="https://freight.cargo.site/w/1000/i/2364a0a769eaa18821d606b59b12be2a54021e8a9516448d5402f73cd3ee0bb1/wanglaoji-awards3.jpg" /><img width="2121" height="1639" width_o="2121" height_o="1639" data-src="https://freight.cargo.site/t/original/i/2710cba8f6a76ec1969487068b94034548dae981c623ed4e27944e1780acb14d/wanglaoji-awards4.jpg" data-mid="214537379" border="0" src="https://freight.cargo.site/w/1000/i/2710cba8f6a76ec1969487068b94034548dae981c623ed4e27944e1780acb14d/wanglaoji-awards4.jpg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/da18e1a04571f4b80a4c93d3bd75da965341a19962101586cf4213e7069f9d6b/wanglaoji-awards5.jpg" data-mid="214537380" border="0" src="https://freight.cargo.site/w/1000/i/da18e1a04571f4b80a4c93d3bd75da965341a19962101586cf4213e7069f9d6b/wanglaoji-awards5.jpg" /> SNOWBEER PackagingYear: 2021 黑狮485果啤运用了版画和波普的表现形式，描绘了花开盛夏，艳阳果香，美女与野兽的童话世界，沉醉盛夏玫瑰的遐想，在复杂与多变、古典与现代之间取得平衡。把Pantone485运用到了产品命名与包装色彩中，将覆盆子的个性粹变为粉色波点，饱满而俏皮的波点包裹想象力，在版画线条间跳跃与波动，表现黑狮485果啤的清新、酸甜的风味和顺滑醇香口感。 <img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/33033f15d310d6c5400ae293a9b2a5ed397bbe07b8b38a52b4bfb353e1623654/5.jpg" data-mid="214537381" border="0" src="https://freight.cargo.site/w/1000/i/33033f15d310d6c5400ae293a9b2a5ed397bbe07b8b38a52b4bfb353e1623654/5.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/0f998f59a323675825e29841a4ba6c643c85fca59f92494b7a49337124e1f1a8/6.jpg" data-mid="214537382" border="0" src="https://freight.cargo.site/w/1000/i/0f998f59a323675825e29841a4ba6c643c85fca59f92494b7a49337124e1f1a8/6.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/fd1edfcc57c21d880a90c3abd5575485c15932f8987793a0cba643706588bef5/7.jpg" data-mid="214537383" border="0" src="https://freight.cargo.site/w/1000/i/fd1edfcc57c21d880a90c3abd5575485c15932f8987793a0cba643706588bef5/7.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/11b3bb8bd65106258878288d27e23fe12403f471f094a67c600c19ef65b2649f/9.jpg" data-mid="214537384" border="0" src="https://freight.cargo.site/w/1000/i/11b3bb8bd65106258878288d27e23fe12403f471f094a67c600c19ef65b2649f/9.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/cf72d4e6d5e76b33af7bf4980cd15d882c0bbdec8ad3b4d5021b97b7368b2e59/15.jpg" data-mid="214537385" border="0" src="https://freight.cargo.site/w/1000/i/cf72d4e6d5e76b33af7bf4980cd15d882c0bbdec8ad3b4d5021b97b7368b2e59/15.jpg" /><img width="3840" height="2160" width_o="3840" height_o="2160" data-src="https://freight.cargo.site/t/original/i/17a55b5bc6a9f99f02607c587fa74198b9023f4cccb04942298c71022c7725f1/19.jpg" data-mid="214537386" border="0" src="https://freight.cargo.site/w/1000/i/17a55b5bc6a9f99f02607c587fa74198b9023f4cccb04942298c71022c7725f1/19.jpg" /> SMART DEVIL PackagingYear: 2021 闪魔钢化膜拥有不同特性：钻石高清、防窥、高清防爆、护眼抗蓝光。提取物理特征的关键字与特性感受作有效结合形成全新视觉，打造独特却又统一的视觉语言。 <img width="3781" height="2127" width_o="3781" height_o="2127" data-src="https://freight.cargo.site/t/original/i/0c57ca62aa455b67e3093269dbc0becb18c1eda72516dba18e774d74640bebf0/smartdevil-awards1.jpg" data-mid="214537394" border="0" src="https://freight.cargo.site/w/1000/i/0c57ca62aa455b67e3093269dbc0becb18c1eda72516dba18e774d74640bebf0/smartdevil-awards1.jpg" /><img width="3780" height="2127" width_o="3780" height_o="2127" data-src="https://freight.cargo.site/t/original/i/2edf5cc6aa8fca41f4774488d649be096dafafddde4be20f04e90e32ad174040/smartdevil-awards2.jpg" data-mid="214537395" border="0" src="https://freight.cargo.site/w/1000/i/2edf5cc6aa8fca41f4774488d649be096dafafddde4be20f04e90e32ad174040/smartdevil-awards2.jpg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f96f8b3cf1d87df9fcf8005dd7f54aa9be88f0a4c6049f2988221d895d1b2df9/smartdevil-awards3.jpeg" data-mid="214537396" border="0" src="https://freight.cargo.site/w/1000/i/f96f8b3cf1d87df9fcf8005dd7f54aa9be88f0a4c6049f2988221d895d1b2df9/smartdevil-awards3.jpeg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/41f29debbfa972023510d54847076f622cf8eb4ea739fea43859a0deb536ab00/smartdevil-awards4.jpeg" data-mid="214537397" border="0" src="https://freight.cargo.site/w/1000/i/41f29debbfa972023510d54847076f622cf8eb4ea739fea43859a0deb536ab00/smartdevil-awards4.jpeg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/9a2ca7fbc4166cc4bc4208f090a992ed68be7c79aa3c8dee9de9fcee6f3e8aeb/smartdevil-awards6.jpeg" data-mid="214537398" border="0" src="https://freight.cargo.site/w/1000/i/9a2ca7fbc4166cc4bc4208f090a992ed68be7c79aa3c8dee9de9fcee6f3e8aeb/smartdevil-awards6.jpeg" /><img width="2560" height="1440" width_o="2560" height_o="1440" data-src="https://freight.cargo.site/t/original/i/1f7589914581b02f9f3b2fccab4563d171469d05f2ab1cb2bb06d24b822d3925/smartdevil-awards7.jpeg" data-mid="214537399" border="0" src="https://freight.cargo.site/w/1000/i/1f7589914581b02f9f3b2fccab4563d171469d05f2ab1cb2bb06d24b822d3925/smartdevil-awards7.jpeg" /><img width="4000" height="2250" width_o="4000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/81d60e8b9bdb43ff70bd82d3e4ae6491caa76491e830302f4ebde8225cb7ed48/smartdevil-awards9.jpg" data-mid="214537400" border="0" src="https://freight.cargo.site/w/1000/i/81d60e8b9bdb43ff70bd82d3e4ae6491caa76491e830302f4ebde8225cb7ed48/smartdevil-awards9.jpg" /> https://whynotdesign.cc/GDC-Award-2023-Book-Cover-Poster-Design Thu, 08 Aug 2024 08:39:46 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/GDC-Award-2023-Book-Cover-Poster-Design GDC Award 2023 Book Cover Poster Design GDC Award 2023 护封海报设计 - Poster &amp; Print - Year: 2024 护封限定在三个专色的海报印刷于反面，GDC邀请了四十三名设计师分别设计四十三款以随机盲盒形式发售。同时本次活动的主海报作为彩蛋，也埋藏于售卖的书籍之中。我们也很荣幸成为这四十三分之一。这幅封套的每一种色彩和图形都代表着我在设计创作过程中的经历和体验，想要做到更好而在不同的思路和创作方向上来回拉扯。 将排版和设计巧妙地融合在一起，展现了设计的多元化和设计师们的不懈进取。在字体方面，"DESIGN MATTERS（设计至关重要）"和 "TYPOGRAPHY MATTERS（排版至关重要）”等字句传达了一个信息：无论时代如何变化，设计技术如何发展，这两个要素都是设计的核心和灵魂。向上的箭头指向天际，但也提醒我们，完美设计之路并非一帆风顺，而是需要不断地调整和改进。每一支箭头都是我们的努力，虽然有时可能偏离了目标，但只要我们坚持不懈，就有可能走近完美。 本次《GDC设计奖2023获奖作品集》由深圳市平面设计协会（SGDA）会员、国际平面设计联盟（AGI）会员、南京平面设计师联盟会员、中国出版协会书籍艺术工作委员会委员及Tenmilliontimes设计总监——周伟伟主创设计。 The book cover, limited to three spot color posters printed on the reverse, is designed by 43 designers. Each poster is released in a random blind box format, with the main poster of the event hidden as an Easter egg within the books. We are honored to be one of these 43. Every color and graphic element on this cover represents my experiences and insights in the design creation process. The pursuit of excellence has led me to continuously pull back and forth between different ideas and creative directions. The design cleverly blends typography and layout, showcasing the diversity of design and the relentless pursuit of excellence by designers. The phrases "DESIGN MATTERS" and "TYPOGRAPHY MATTERS" convey a message: no matter how the times change or how design technology advances, these two elements are the core and soul of design. The upward-pointing arrow points to the sky, but it also reminds us that the path to perfect design is not smooth sailing, but requires constant adjustment and improvement. Each arrow represents our efforts. Though we may sometimes stray from our goals, as long as we persevere, we can approach perfection. The "GDC Award 2023 Winning Works Collection" was designed by Zhou Weiwei, the chief designer of Tenmilliontimes, who is also a member of the Shenzhen Graphic Designers Association (SGDA), the Alliance Graphique Internationale (AGI), the Nanjing Graphic Designers Alliance, the Book Arts Committee of the China Publishing Association. <img width="4000" height="3000" width_o="4000" height_o="3000" data-src="https://freight.cargo.site/t/original/i/fffa65c440f0b9b9ff2774c84fc8169909ec8c359b9f7f61cbace48a8d732aee/1.jpg" data-mid="216029577" border="0" src="https://freight.cargo.site/w/1000/i/fffa65c440f0b9b9ff2774c84fc8169909ec8c359b9f7f61cbace48a8d732aee/1.jpg" /><img width="3000" height="2250" width_o="3000" height_o="2250" data-src="https://freight.cargo.site/t/original/i/03192ee49956f6a9dd38f6bc926ed30a934cb3da3495a7e28a63270cb4bca292/2.gif" data-mid="216029580" border="0" src="https://freight.cargo.site/w/1000/i/03192ee49956f6a9dd38f6bc926ed30a934cb3da3495a7e28a63270cb4bca292/2.gif" 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height="4000" width_o="3000" height_o="4000" data-src="https://freight.cargo.site/t/original/i/587db1007ba71866849dafce73cdc75f940f0dade958176808c08992a6bebde0/DSC06127.jpg" data-mid="216029951" border="0" src="https://freight.cargo.site/w/1000/i/587db1007ba71866849dafce73cdc75f940f0dade958176808c08992a6bebde0/DSC06127.jpg" /><img width="3734" height="4978" width_o="3734" height_o="4978" data-src="https://freight.cargo.site/t/original/i/c1ea341d0ff53925ef98f1d1487113f123345e0dc77d254509bb2f529c320d08/DSC06145.jpg" data-mid="216029952" border="0" src="https://freight.cargo.site/w/1000/i/c1ea341d0ff53925ef98f1d1487113f123345e0dc77d254509bb2f529c320d08/DSC06145.jpg" /> https://whynotdesign.cc/ShuangHui Fri, 12 Jul 2024 08:31:35 +0000 whynotdesign 何乐不为设计 https://whynotdesign.cc/ShuangHui Shuanghui Wangzhongwang Ham Sausage 双汇王中王火腿肠-Packaging-Year: 2022 ︎︎︎ Works in TigerPan design lab.主理人曾任潘虎设计实验室设计总监，作为该项目的主创。 在中国提及双汇王中王火腿肠，和在美国说到可口可乐一样人尽皆知。她是每年超100亿支销量的超级大单品；也是陪伴几代人青春和成长的国民级产品；更是熟食火腿肠这个品类的代名词。只是当下经历了13余年未曾更新的产品包装，仍然停留在上个世纪80年代，设计内容受限于当时包装印刷技术的相对落后，而呈现出老旧和庸俗的产品状态。我们升级设计的难度就在于，如何保持一贯的消费记忆的前提下，焕发更加年轻和更具活力的产品形象。 我们尽可能保留了原有设计元素，用几何图形而非像素化的方式，增强产品在更远距离的传递效能。以产品在不同角度和不同组合方式下呈现的形态，概括为不同类型的圆角图形，配合三组新鲜明快的色彩，以区分不同口味产品带来的感受。全新的品牌字体设计，进行了3. 36度的弧形弯曲。更加清晰的呈现了富有弹性的产品性状。经过测试，新设计在销售终端创造的吸引力是老产品的4.6倍。<img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/e6158a7b0b6981eb8470d5b90d372a61ae28fc374364af509a918b9120b74b81/.jpg" data-mid="214537403" border="0" src="https://freight.cargo.site/w/1000/i/e6158a7b0b6981eb8470d5b90d372a61ae28fc374364af509a918b9120b74b81/.jpg" /><img width="4096" height="2304" width_o="4096" height_o="2304" data-src="https://freight.cargo.site/t/original/i/4972d077486a5cf1280f241c23c4da1e149dda53efd78fb459d779d75395f027/2-2.jpg" data-mid="214537404" border="0" 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