Zeitgeist Coffee Factory Museum
Packaging & Branding

Year: 2021

由于对快速识别的需求,我们摒弃了传统的设计思想,实现了二次包装的主要设计。它允许消费者快速识别众多包装中的时代精神产品,同时也锁定了他们基于不寻常的颜色选择的咖啡豆口味。温暖的橙色和圆形花瓣状的形状是花香,清凉的色调和整洁的 Unicode几何图形列表代表坚果巧克力的味道,轻度烘焙的咖啡豆通常味道更丰富,像一团纤维的图形被用来表达它的层次和味道。品尝。在设计目标快速清晰的前提下,传达出精品咖啡的时代精神。独特的视觉特征达到了“快速”的目的,平面设计和文字排版让消费者进一步了解手中的产品。
Since the demand for quick identification, we abandoned the conventional design thinking and implemented the major design of the secondary packaging. It allows consumers to quickly identify Zeitgeist products in numerous packages, while also locking in their choice of coffee bean flavors based on unusual colors. Warm orange and rounded petal-like shapes are floral notes; cool tones and neat geometric shapes represent nutty chocolate flavors; lightly roasted coffee beans are usually richer in flavor, and a graphic like a mass of fibers is used to express its layers and flavors. Taste. Under the premise of being fast and clear as the design goal, it conveys the concept of the spirit of the times simply for excellent coffee. The unique visual features achieve the purpose of “fast”, and the graphic design and the typesetting of the text allow consumers to further understand the products in their hands.


Established 2022
© WhyNotDesign
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粤ICP备2022125822号
Shenzhen, China
© WhyNotDesign
All rights Reserved
粤ICP备2022125822号