The 2024 Art Shekou Festival Brand Visual Design
蛇口艺术节品牌&视觉设计
-
Branding & Visual Identity
-
Year: 2024
蛇口艺术节品牌&视觉设计
-
Branding & Visual Identity
-
Year: 2024
深圳蛇口艺术节，这个年轻而充满活力的艺术盛会，旨在捕捉社区的精神内核——一种由自由、包容和对艺术与设计的深刻欣赏所定义的精神。我们希望将这种精神转化为视觉语言，能够生动地展现蛇口艺术节的独特魅力，吸引更多人参与其中，共同感受艺术的魅力。
设计理念源于对“Shekou Art”和“Festival”的解构与重构。我们尝试将每个字母分割、重叠、错位排列，这种不规则的排列方式，打破了传统标识的固有模式。字母之间相互交织、呼应，时而重叠、时而分离，像是在进行一场充满活力和创意的“视觉舞蹈”，最终构成一个完整的整体，如同蛇口社区本身的活力与生机。
The 2024 Shekou Art Festival, a vibrant and energetic artistic event, aims to capture the essence of the community - a spirit defined by freedom, inclusivity, and a deep appreciation for art and design. We hope to translate this spirit into a visual language that vividly showcases the unique charm of the Shekou Art Festival and attracts more people to participate and experience the beauty of art. The visual design concept is rooted in the deconstruction and reconstruction of "Shekou Art" and "Festival." We didn't adhere to traditional logo conventions. Instead, we boldly experimented with segmenting, overlapping, and displacing each letter, as if placing them on a dynamic visual stage. These letters seem to engage in a vibrant and creative "visual dance," sometimes overlapping, sometimes separating, ultimately forming a complete whole. This unconventional arrangement not only breaks free from people's perception of traditional logos but also creates a dynamic visual impact, as if embodying the "fluidity" and "versatility" of art. It also mirrors the vitality and boundless possibilities of the Shekou community itself.
The 2024 Shekou Art Festival, a vibrant and energetic artistic event, aims to capture the essence of the community - a spirit defined by freedom, inclusivity, and a deep appreciation for art and design. We hope to translate this spirit into a visual language that vividly showcases the unique charm of the Shekou Art Festival and attracts more people to participate and experience the beauty of art. The visual design concept is rooted in the deconstruction and reconstruction of "Shekou Art" and "Festival." We didn't adhere to traditional logo conventions. Instead, we boldly experimented with segmenting, overlapping, and displacing each letter, as if placing them on a dynamic visual stage. These letters seem to engage in a vibrant and creative "visual dance," sometimes overlapping, sometimes separating, ultimately forming a complete whole. This unconventional arrangement not only breaks free from people's perception of traditional logos but also creates a dynamic visual impact, as if embodying the "fluidity" and "versatility" of art. It also mirrors the vitality and boundless possibilities of the Shekou community itself.
