109-A Universala Kongreso de Esperanto Brand Visual
通往理解：第109届世界语大会视觉设计
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Visual Identity
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Year: 2024
通往理解：第109届世界语大会视觉设计
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Visual Identity
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Year: 2024
第109届世界语大会是一个来自全球各地的人因对共同语言的热情而聚集在一起的盛会，它所寻求的视觉形象要能抓住团结、包容和集体表达力量的精髓。我们的设计目标是反映语言本身：清晰、简洁、热情，邀请参与者加入全球的声音。每一个点都代表着一种独特的声音、一种独特的视角和一种不同的语言。这些点散布在画面上，象征着世界语社区的统一性和多样性。点的排列看似随意却又相互关联，反映了世界语的适应性和活力。世界语本身，就像这些圆点一样，在不断地演变，吸收新的思想和表达方式，丰富其连接不同背景的人们的能力。
The 109-A Universala Kongreso de Esperanto, a gathering of individuals from across the globe united by their passion for a shared language, sought a visual identity that captured its essence of unity, inclusivity, and the power of collective expression. We aimed for a design that mirrored the language itself: clear, concise, and welcoming, inviting participants to join in a global constellation of voices. At the heart of the design lies a mesmerizing field of dots, each representing a distinct voice, a unique perspective, and a different language. These dots, scattered across the canvas, symbolize the unity and diversity of the Esperanto community. The field of dots, with its seemingly random yet interconnected arrangement, reflects the adaptability and dynamism of Esperanto. The language itself, like the dots, is constantly evolving, incorporating new ideas and expressions, and enriching its capacity to connect people from diverse backgrounds.
The 109-A Universala Kongreso de Esperanto, a gathering of individuals from across the globe united by their passion for a shared language, sought a visual identity that captured its essence of unity, inclusivity, and the power of collective expression. We aimed for a design that mirrored the language itself: clear, concise, and welcoming, inviting participants to join in a global constellation of voices. At the heart of the design lies a mesmerizing field of dots, each representing a distinct voice, a unique perspective, and a different language. These dots, scattered across the canvas, symbolize the unity and diversity of the Esperanto community. The field of dots, with its seemingly random yet interconnected arrangement, reflects the adaptability and dynamism of Esperanto. The language itself, like the dots, is constantly evolving, incorporating new ideas and expressions, and enriching its capacity to connect people from diverse backgrounds.
